You’ve started your own Facebook Page and your business is now live online. Congrats! ๐Ÿฅณ Now I need you to take a look at your page and answer this: How are your visuals looking? ๐Ÿ” At first glance, is it easily recognizable and memorable? Or is it one of those half-baked brands that are easily forgettable and just too common?

If you answer with ๐Ÿคท๐Ÿปโ€โ™€๏ธ “it’s kinda okay” or with “not doing well” then you’ve come to the right place. ๐Ÿ’๐Ÿปโ€โ™€๏ธ

Let me share with you the importance and benefits of design for any brand to stand-out and be memorably stunning.

By the way, you can learn and apply these even if you’re a non-designer. Well, I was once a non-designer too. I graduated from nursing school by 2010 and became a registered nurse, and so it’s very safe to say that I am certainly a non-designer, just like you. And yet, here I am, designing and creating beautiful graphics for businesses to increase their brand identity since 2016.

All you need is the willingness and extra effort to put in the work hours to learn and apply good design for your brand. If I can do it, trust me, you can do it too!

Ready your notebook ๐Ÿ“’ and pen ๐Ÿ–Š, since there will be a worksheet for you to take action with at the end of this article. ๐Ÿ˜‰ Let’s get started!


What are the benefits of design to your business?

Design makes anything more attractive and improves visuals and functions. Just look at Apple ๐Ÿ–ฅ, Starbucks โ˜•๏ธ, IKEA ๐Ÿช‘, and even your local burger shop ๐Ÿ”๐ŸŸ (mmmhhh burgers~), they all have unique designs โ€” they have solid brands. And that can be made possible for your business, too.

So, let’s answer, what are the benefits of design? ๐Ÿ’ญ

BRANDING

Firstly, good design gives your business a proper identity called a brand. Your brand then becomes recognizable and more likable to your target audience. Inversely, if you have poor design or if you do not have any design plan whatsoever, then you’ll be forgotten by your audience and worst come to worst, they may even feel repelled with your visuals.

ATTRACT AUDIENCE

Your business visuals improve and in turn make you more attractive to your target audience. As Peep Laja wrote,

“For first impressions, visual appeal even beats usabilityโ€ฆ People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites [and business brands] are no different.”

Peep Laja

Whether you like it or not, people will judge your business with just the visuals that you have, so why not use a design plan to capture them?

VISUAL DIRECTION

Your business will now have a structured direction for the overall visuals. A Brand Handbook serves this exact purpose. ๐Ÿ“” You can now spend less time figuring out what colors and images to use for your graphics since you’ll now have a step-by-step manual for your designs. You can just create templates out of your design plan and make things streamlined just like how I use Canva templates.

STANDOUT

Lastly, your brand will then stand out among the rest of your competitors. ๐Ÿ’ก You’ll be easily recognized, remembered, and trusted. Making your target audience choose you among others. Wouldn’t you want that for your business? 


It’s time to start building your brand!

Now that you’ve learned the 4 benefits of design for your business, it’s time to put into action what you’ve just learned. That’s the reason why I prepared a worksheet to help you do this called the Brand Builder Starter Guide. โฌ‡๏ธ

The Brand Builder Starter Guide’s purpose is to help you assess your brand’s current design status and guide you on what areas and actions you can take to improve on.

What’s inside the Brand Builder Starter Guide? You’ll get the:

  • 1๏ธโƒฃ Design Checklist, which includes a list for you to tick and measure your brand’s strengths and weaknesses
  • 2๏ธโƒฃ Brand Builder Formula Worksheet, a simple to-do action plan to maximize your brand’s strengths and managing the weaknesses based on the assessment

Overall the worksheet should take you 15 minutes max to finish. Simple, easy, and quick enough, right? Oh, did I mention that it’s FREE? ๐Ÿ’ฏโœ… Just download the guide on this link ๐Ÿ‘ˆ๐Ÿป and get started right away.

I’d love to hear from you and continue to help you along the way. ๐Ÿ˜ƒ Let me know how this guide helped you, I’m eager to hear from you. You can also send “before and after photos” of your brand when you took action using the โžก๏ธ Brand Builder Starter Guide and I’ll feature a couple of your brands on my page and website.

Feel free to ask me any questions ๐Ÿ’ฌ and even send in suggestions through email ๐Ÿ“ฌ via jen@canvaconcepts.com or ๐Ÿ“ฑ via Messenger.

I’m excited to see your brand thrive and grow! And remember, you can do this. ๐Ÿ‘๐Ÿป

I believe you can! #BelieveYouCan ๐ŸŒ™โœจ

jennifer estil

1

So any thoughts, comments, or suggestions? ๐Ÿค”โœจ

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